The Importance of Investing in Yourself


Earlier this year I had the incredible privilege of photographing fellow Chief Jennifer Russo.

I asked her to share a key takeaway from her journey. Jennifer shared, “Invest in yourself. Shoutout to all of you out there crafting your own path. If you ever find yourself without a seat at the table, I’ll make room for you at mine.”

“How often do you invest in YOURSELF? If you’re like me, it’s not often enough. About a year ago, I joined Chief. As part of that, I had the opportunity to meet Alissa who does amazing work at her company All About Headshots by Alissa Randall.”

Jennifer continued, “It’s the only time I’ve ever gotten a professional headshot taken and felt like it was ME looking back through the camera. This photo says it all – I’ve got bright eyes that are inspired by new ideas, a ready smile, and lines on my face that remind me I’ve proved my mettle more than once.”

Thank you, Jennifer, for trusting me with your journey.

About Alissa

Alissa Randall is a portrait photographer based in New Jersey and New York City, known for creating images that feel both elevated and deeply personal. While professional headshots remain a cornerstone of her work, her photography has grown to include personal branding, women’s empowerment, family connection sessions, and expressive portraits of dogs and the people who love them.

Her approach blends editorial artistry with empathy and guidance, helping people feel comfortable enough to be fully seen in front of the camera. Whether photographing an executive, an entrepreneur, a family, or a beloved dog, Alissa creates photographs that reflect more than appearance. They reflect presence, personality, connection, and story.

Alissa photographs in NJ, NYC, and on location beyond the tri-state area. Explore more of her work on the homepage and discover stories behind the images on the blog.